Our story · Est. 1950

Three generations, one family practice.

The Williams family has cared for the eyes of Bromsgrove since 1950.

Bev Williams, Katherine Williams and founder Owen Williams
Bev, Katherine and founder Owen WilliamsBromsgrove
1950

Hand-made frames

Owen Williams founded the business in Bromsgrove, hand-making spectacle frames. It grew into a manufacturing business in Aston Fields with his son, Bev.

Then

Onto the High Street

As UK manufacturing declined, Bev and his wife Julie evolved the business into Eyedeal Eyecare, a high-end High Street practice with customer care at its heart.

Today

The third generation

Their daughter Katherine Williams BSc Optom is lead optometrist and a business partner alongside Julie, offering eye examinations of up to 60 minutes so every patient feels listened to.

Meet the team

Professional care, personal touch.

As independent family optometrists, we believe in relationships. You’re never a number here; your eye health and your experience matter to us.

Katherine Williams and her mother Julie Williams

Katherine & Julie Williams

Lead Optometrist & Business Partners

Katherine Williams BSc Optom, Lead Optometrist and Business Partner, with her mother Julie, Business Partner. Together they run the practice Owen Williams founded.

Louise Laity beside the OCT scanner

Louise Laity BSc MCOptom

Resident Optometrist

Louise carries out eye examinations and OCT scanning, giving every patient a clear, unhurried explanation of their eye health.

Your vision, our focus

An independent practice that knows you.

Whether you’re looking for a comprehensive eye examination, contact lens fitting or simply the perfect pair of glasses, our experienced team of optometrists and practice staff is here to help.

The Eyedeal Eyecare practice with its arched windows
Been bringing my whole family here for many years. Such a friendly and relaxed atmosphere with top quality service.
Lisa Childs

Read our Google reviews ↗

Call the practiceBook